![]() If you are ranked letter D (#4) or beyond, then it requires additional clicks from the user to find you. If you’re a local business in the 3 pack, then you enjoy a premium placement on the front page of Google for local searches relevant to your business. Prior to their update in 2015, Google displayed up to 7 Google Maps business listings, or letters A – G, and these were commonly referred to as the “7 pack”.īut when Google Maps cut down their front page rankings from showing the top 7 local businesses to now showing the top 3, this created an immediate premium on the letters A, B, or C rankings. ![]() Google will only show the top 3 Google Maps business listings on the front page of Google, or letters A, B, or C – this is sometimes referred to as the “3 pack”. In 2015, there was a major overhaul to the way Google displayed search results from Google Maps business listings. Because of the high probability of business intent from local searches, and the skyrocketing use of mobile phones for search, businesses are starting to place a high premium on their Google Maps rankings. Another study on mobile search activity shows that last year (2015), more searches were conducted on mobile phones than desktop computers. And rightly so… according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in off line purchases. Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses.
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